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5 Rules for a great presentation, tips from Steve Jobs

by Sameeksha Khanna 16. August 2011 11:27

While most presenters simply provide information, Steve Jobs, arguably the best presenter ever, not only provides information, but manages to inspire people at the same time too. Having done quite a lot of research on his presentation skills, I have concluded that there are 5 basic rules in for making a great presentation:

1.       Set the Theme and Provide an Outline – Every presentation has a theme. Identify it in the first 20 minutes of your introductory speech and from then on keep mentioning it several times throughout your presentation. Give a general outline and try to follow it. Steve Jobs usually starts by saying, “There are four things I want to talk about today. So lets get started…” Similarly, make lists and guide the audience along the way.

2.       Create visual slides – While usually speakers fill their slides with data and statistics and charts, Steve Jobs does just the opposite. His slides are visually attractive and usually show just one image. For example, when he is telling the audience about the iPhone, the slide in the background only carries the image of the iPhone. If there is a text to be included then, he generally uses short sentences of three to four words. Researchers have found that ideas are more likely to be remembered if they are presented as images or words along with images instead of plain text or bulleted points.

3.       Sell the Benefit  and Be Enthusiastic – Instead of promoting the different features of the products, Jobs sells their benefits. For example, when introducing the movie rental scheme on iTunes, Jobs stressed on why movie renting is easier and a better way to watch movies. And he speaks very passionately about the product he is introducing. Try and do the same. It specially helps when you are enthusiastic.

4.       Give them a Good Show and Don’t Sweat on Minor Mishaps – A presenter needs to be a good orator too, he should know how to influence the audience simply by modulating his voice tone and speed. While giving presentations, Jobs tries to include video clips and other demonstrations. You should try and include as many demonstrations as possible. Makes the presentation much more interesting. However, there are times when, despite proper preparation, things go wrong. Remain calm and try not to get too distracted by it. Glitches are hardly remembered unless of course, you yourself call attention to it!

5.       Practice and practice more – Steve Jobs himself can never pull off the great presentations without proper practice. Indeed people from within Apple have informed that Jobs practices aloud for hours before the final presentation. No wonder then that it looks so effortless on his part! So rehearse loudly until you feel confident and satisfied.

Try using all the points mentioned above and I am sure your next presentation will be worth a watch!

You can see the Steve Jobs Presenting iPod Here

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Comments (7) -


While most presenters simply provide information, Steve Jobs, arguably the best presenter ever, not only provides information, but manages to inspire people at the same time too.  Having done quite a lot of research on his presentation skills, I have concluded that there are 5 basic rules in for making a great presentation:
1.        Set the Theme and Provide an Outline – Every presentation has a theme.

  ipod/iphone speaker
ipod/iphone speaker United States
8/17/2011 6:12:33 AM #

Definitely this blog is very informative and neatly designed. Really you've motivated me strongly in my new project by this article. As a constant reader of your blog I want to tell you that your writing skills are superb.

Jimmy Kozner
Jimmy Kozner United States
8/17/2011 1:51:41 PM #

One of the more impressive blogs Ive seen.  Thanks so much for keeping the internet classy for a change.  Youve got style, class, bravado.  I mean it.  Please keep it up because without the internet is definitely lacking in intelligence.

Jimmy Kozner
Jimmy Kozner United States
8/17/2011 1:51:41 PM #

One of the more impressive blogs Ive seen.  Thanks so much for keeping the internet classy for a change.  Youve got style, class, bravado.  I mean it.  Please keep it up because without the internet is definitely lacking in intelligence.

Lexia 3
Lexia 3 People's Republic of China
11/19/2011 3:26:10 AM #

Very great articles, I must learned a lot, I hope the next one, then he can learn something else, I am grateful.

Carver
Carver United States
2/12/2012 4:52:51 PM #

I would like to appreciation for the work you've made in writing this post. It has been an inspiration for me personally. I have passed this on to a friend. thankyou

Books and Manuals
Books and Manuals United States
2/14/2012 5:43:49 AM #

Im impressed. Youre truly well informed and very intelligent. You wrote something that people could understand and made the subject intriguing for everyone. Im saving this for future use.

Vivian
<a href="http://www.imarksweb.net">Marks Web</a>
www.imarksweb.net

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