26. December 2011 16:35
Its always been a matter of a debate that whethe ina company, its the sales guys or the marketing guys who get in the moolah.Its always asked who gets more money, its the salesman who meets prospective clients or the marketing who constantly has just one motive to get the brand noticed. Is it the marketing guy who teaches the sales guy how to pitch or the sales guy who finally sells cold ice to the iceman.
In the initial days of the industrial era, it was that the demand always exceeded the supply and so the primary work of the sales guy was to complete the inmplementation or to close the sales process.
However with the industrial revolution, we now have a lot of industries coming up and them needing all kind of celebrities to sell us stuff. Whether Sachin sells you biscuits or Deepika Padunkone sells you digicams, they are just being salesman doing the conventional marketing.
So- Does that mean Sales is obsolete now? Why do experts still give it so much importance then? The reason is simple- Sales without Marketing is not probable in the competitive age- but marketing without sales force is also an uphill task of great deal. But after analysing the differences and changing consumer behaviour- one thing that struck me was: How Industries actually differentiate in importance of Sales and Marketing. An handloom product, the Chinese headsets or watches, or even to a great extent in Apparels and Fashion industry- Sales force matter a lot more.
As we see from all the examples given above its the sales process and the marketing which at the end of the day gets us the rewards. In the new age or the digital century nothing is independent of each other. Ignoring one for other might just mean a loss of market share to the competitor.