The traditional school of thought had been that “entrepreneurs are born and not made”. The modern observation has been that some entrepreneurs may be born but a large number of them can be educated, trained and made. Learning by trial and error method is altogether ruled out. It is necessary to encourage more people to take up this field, to help them to equip themselves with training.
Some of the most important components of a start-up are those pesky issues of business process, business model, and scalability.
Successful entrepreneurs understand that they must work on their business, not in their business. Getting caught up in the minutiae of presentations, phone calls, meetings, and emails can distract the entrepreneur from the heart of the business.
The pedagogy is based on a complete hands-on Workbook based approach. This increases comprehension and retention of key elements, while also providing students with practical information that can be applied immediately to their business idea.